Understanding Customer Relations
Objective: To introduce the concept of customer relations and its significance in business.
Content:
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Definition of Customer Relations
- Explanation of customer relations
- Differences between customer relations and customer service
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Importance of Customer Relations
- Role in business success
- Impact on customer satisfaction and loyalty
- Influence on brand reputation and word-of-mouth marketing
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Key Characteristics of Excellent Customer Relations
- Responsiveness
- Empathy
- Professionalism
- Consistency
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The Customer Relations Cycle
- Attracting customers
- Engaging and interacting with customers
- Maintaining and nurturing relationships
- Resolving issues and handling complaints
- Building long-term loyalty
